Taking a Stanza
Finishing cancer requires a clear mission and precision down to the smallest detail. So we got Poet Laureate Simon Armitage to pen a moving, original poem entitled ‘Finishing It’ and then had renowned micro-artist Graham Short hand-engrave the 51-word poem onto a replica cancer pill, which was based on a drug originally discovered by the ICR.
13th August 2019Donald Swanepoel
Swimming In It
26th March 2019Donald Swanepoel
Made For Sharing
17th February 2019Matt Wilcock
AI Football Coach
2nd January 2019Donald Swanepoel
Red Stripe
30th July 2018Donald Swanepoel
Scam Avoidance School
30th May 2018Donald Swanepoel
Kiwi Wild Show
We reunited wildlife wizards, and presenters of BBC’s cult television programme The Really Wild Show, Chris Packham and Michaela Strachan, to present a one-off, online wildlife programme entitled The Kiwi Wild Show.
10th October 2017Donald Swanepoel
Bed n Binge
2nd July 2017Donald Swanepoel
We’re Mark Cavendish
To kick-off our campaign we got cycling legend Mark Cavendish to coach eight amateur RideLondon cyclists who were all called Mark Cavendish!
1st July 2017Donald Swanepoel
Napercise
2nd April 2017Donald Swanepoel