The Background

When most people think of The O2, they think of the arena and the myriad of box-office megastars who've played it over the years. But there's so much more going on under – and over – the roof, including a bustling and diverse entertainment district (that includes a raft of big-name bars and restaurants and activity venues), an adrenaline-inducing roof walk and a gleaming premium outlet shopping centre.

The Work

We've had the privilege of running the consumer press office and influencer programme for The O2 for the past two years, and what a two years they've been.

With a straight-forward brief to drive awareness and footfall, we've hosted hundreds of journalists and social media movers and shakers, placed countless stories about the breadth of the offering at The O2 in regional and national media, and executed numerous playful creative executions geared to driving brand fame.

From setting up a bookable 'hire a hype squad' service to keep shoppers on their A-game when perusing the stores, to running silent disco events at the summit of Up At The O2, we've played a significant part in establishing The O2 as the world's most popular music, entertainment and leisure destination.