Screamfest IV: The Kraken’s Revenge


Client

The Kraken Rum

Services

PR
Social
Experiential
Design
Content


Results

100+

pieces of coverage

1.2M

social media reach

4,300+

social followers gained

down_arrow_image
Untitled design (10)

The Brief

The Kraken Black Spiced Rum’s immersive Halloween activation has always been the centrepiece of the brand’s marketing strategy engaging increasingly more fans each year. With most live events cancelled or postponed until 2021, Kraken’s Screamfest had to go digital.

The Big Idea

Many Kraken fans are also gamers. So we commissioned legendary Rockstar Games visionary John Zurhellen to create ‘Screamfest IV: The Kraken’s Revenge’, a video game in which Kraken fans at home controlled a real-life avatar through a claustrophobic fortress in what became the world’s first IRL horror video game experience.

Untitled design (11)
1
2
Untitled design (12)
Next Project

 

 

Meet

 

29–31 Cowper Street

London

EC2A 4AT

 

Contact

020 7234 9150

cows@thisiscow.com

jobs@thisiscow.com