Featured Work

We have created some cracking campaigns over the years. Here’s a few of our latest highlights.

Screamfest IV: The Kraken's Revenge


Client

The Kraken Rum


Services

PR
Social
Experiential
Design
Content


Results

100+

pieces of coverage

1.2M

social media reach

4,300+

social followers gained

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Untitled design (10)

The Brief

The Kraken Black Spiced Rum’s immersive Halloween activation has always been the centrepiece of the brand’s marketing strategy engaging increasingly more fans each year. With most live events cancelled or postponed until 2021, Kraken’s Screamfest had to go digital.

The Big Idea

Many Kraken fans are also gamers. So we commissioned legendary Rockstar Games visionary John Zurhellen to create ‘Screamfest IV: The Kraken’s Revenge’, a video game in which Kraken fans at home controlled a real-life avatar through a claustrophobic fortress in what became the world’s first IRL horror video game experience.

Untitled design (11)
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Untitled design (12)
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London
EC2A 4AT


Contact

020 7234 9150

cows@thisiscow.com

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