Made For Sharing


Client

Rana

Services

Social
Influencer
Advertising
Experiential


Results

620%

growth on social

15M

social reach

100%

relisting of Rana

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Rana Social

The Brief

We were tasked with relaunching a huge Italian fresh pasta brand that had previously failed twice to get a foothold in the UK. Our job was to engage with a millennial audience and get the brand re-listed by UK retailers.

 

 
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The Big Idea

We delivered a through-the-line campaign encompassing social content strategy and creative, influencers, PR, TV and OOH advertising and experiential which helped Rana finally cement itself in the UK at the third time of asking.   As part of our social media work we partnered with esteemed chef Skye Gingell to create the first ‘Instagrammable’ meal kit. We also created a brand playground for influencers and foodies in the shape of a high-end pasta grocers, built an extensive influencer relations campaign and managed all the socials for the brand in the UK.

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Rana Social
Rana_grocer-0166-18844
Next Project

 

 

Meet

 

29–31 Cowper Street

London

EC2A 4AT

 

Contact

020 7234 9150

cows@thisiscow.com

jobs@thisiscow.com