The Big Idea

We delivered a through-the-line campaign encompassing social content strategy and creative, influencers, PR, TV and OOH advertising and experiential which helped Rana finally cement itself in the UK at the third time of asking.   As part of our social media work we partnered with esteemed chef Skye Gingell to create the first ‘Instagrammable’ meal kit. We also created a brand playground for influencers and foodies in the shape of a high-end pasta grocers, built an extensive influencer relations campaign and managed all the socials for the brand in the UK.