Made For Sharing
growth on social
relisting of Rana
We were tasked with relaunching a huge Italian fresh pasta brand that had previously failed twice to get a foothold in the UK. Our job was to engage with a millennial audience and get the brand re-listed by UK retailers.
The Big Idea
We delivered a through-the-line campaign encompassing social content strategy and creative, influencers, PR, TV and OOH advertising and experiential which helped Rana finally cement itself in the UK at the third time of asking. As part of our social media work we partnered with esteemed chef Skye Gingell to create the first ‘Instagrammable’ meal kit. We also created a brand playground for influencers and foodies in the shape of a high-end pasta grocers, built an extensive influencer relations campaign and managed all the socials for the brand in the UK.