The Brief

Santander briefed us to create a anti-scam awareness campaign that would  resonate with their over 60s clients and get media attention.

The Big Idea

So we teamed up with TV presenter, professional ballroom dancer and Strictly Come Dancing’s former head judge, Len Goodman, 73 and created the SAS (that’s the Scam Avoidance School!). The SAS is a free class being offered to over 60s all over the UK to help them avoid being taken in by scammers. In a first for any bank, all 806 branches of Santander have been offering free scam avoidance training to the over 60s: potentially helping tens of thousands of older people all over the UK.  It followed research by Age UK highlighting how older people are one of the most at-risk groups for being scammed – and that upwards of five million over 65s have been targeted by scammers.