Featured Work

We have created some cracking campaigns over the years. Here’s a few of our latest highlights.

Tap Dogs


Client

Blue Cross

Awards

CIPR Excellence Awards Finalist

Services

PR

Content


Results

100+

fundraising events 

100+

pieces of coverage

Donations+


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The Brief

Pet charity Blue Cross wanted an idea to highlight how it relies on donations to look after pets in its care. Unlike other charities Blue Cross only does positive creativity – no finger-wagging or shock tactics. Any idea had to give pets a voice and keep them front-and-centre.


Everyone’s aware of street fundraisers. Most of us try to pretend they’re not there and skip past with our heads down (or pretend to be on the phone).


But what if we swapped human fundraisers for close encounters of the furrier kind? Who could ignore an adorable doggo?

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The Big Idea

We created Tap Dogs: the first contactless fundraising canines. Each Tap Dog was equipped with a special jacket sporting a contactless payment terminal. 


You simply pat the dog and tap to donate.


The Tap Dogs were initially walked in London parks but the fame and popularity of the idea soon saw them visit hundreds of major dog events across the UK, including Crufts. 


A super simple idea that was bang-on the brief, delivered loads and loads of coverage, raised funds and actually inspired the contactless donations movement in the charity sector.

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Next Project

Meet

29–31 Cowper Street

London
EC2A 4AT


Contact

020 7234 9150

cows@thisiscow.com

jobs@thisiscow.com