Steak Bay


Client

Asda

Services

PR
Experiential

Influencer


Results

72M

earned reach

200+

diners served

3500+

attempts to bag a table

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Asda – Steak Bay

The Brief

We were briefed to drive awareness and fame for Asda’s new premium meat, poultry and fish range – all available at Asda prices – including their incredible 21-day matured tomahawk steaks.

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ASDA Steak Bay

The Big Idea

A certain London steak restaurant has become a magnet for footballers, reality stars and influencers who all want to be seen eating steak and getting a sprinkling of salt. But, diners have to pay out a fortune if they want a bit of salt-sprinkling theatre with their tomahawk steak supper.

 

For Asda we did the unexpected to show you can get premium cuts of meat, the star treatment and a theatrical sprinkling of salt, if you so wish, for a fraction of the price.

 

We opened Steak Bay: officially Britain’s most affordable steak restaurant, with un-bay-lievable prices.

 

The restaurant was activated as a pop-up in London before going on tour as a premium food truck.

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The Results

Steak Bay – in both pop-up and van form – was a smash hit with diners, influencers and the press. We managed to bag coverage in LadBible, Mirror, TimeOut and the Grocer, fed more than 200 people Asda’s high quality food and reached many millions with news of Asda’s premium meat, fish and poultry range. 

Next Project

 

 

Meet

 

29–31 Cowper Street

London

EC2A 4AT

 

Contact

020 7234 9150

cows@thisiscow.com

jobs@thisiscow.com