Featured Work

We have created some cracking campaigns over the years. Here’s a few of our latest highlights.

AI Football Coach


Client

The Big Bang Fair

Awards

PRCA Awards Finalist

Services

Social

Content
PR


Results

200,000+

organic views

80,000+

attendees

220+

pieces of coverage

down_arrow_image
1672-Ai Manager-1557-EditCAPTION

The Brief

The Big Bang Fair is the UK’s biggest festival of STEM for young people and exists to encourage more 11 – 18 year olds to choose STEM subjects and careers. To make STEM seem more appealing to youngsters, we applied it in a truly original way to something millions of them love: football.

1672-ai-football-manager-5098

The Big Idea

We made world sporting history by creating the first ever artificial intelligence football coach, (dubbed Alexa Ferguson). We partnered with non-league Wingate and Finchley F.C. to use the coach to select the team's formation and tactics for a competitive league fixture.


Alexa Ferguson was coded on the Amazon Alexa platform and provided bespoke pre-game and in-game tactics to the team's human managers. It also has the capacity to learn from every match by using the data it gathers to become an even better coach.


We got AI experts to run a free pre-match masterclass for 20 young football fans aged 9 and over, introducing them to the world of STEM and all of its amazing career opportunities.

1672-Ai Manager-1023-EditCAPTION
1672-Ai Manager-0881-EditCAPTION
1672-Ai manager-1622CAPTION
Next Project

Meet

29–31 Cowper Street

London
EC2A 4AT


Contact

020 7234 9150

cows@thisiscow.com

jobs@thisiscow.com