The Brief

What began as a niche rum upstart plugging into heavy metal and shock tactics has travelled to the centre of the rum world. And we’ve been privileged to spend more than seven years with the dream brief of carefully building The Kraken social media universe, shaping its community and playing a central role in the brand's journey to household name. 

The Work

Creating spectacular social content moments with a Kraken twist, overseeing consistent brand growth and significant engagement, we continually encourage an ever-growing community to pledge their hearts to ‘The Mighty Beast’.

Tapping into the core values of the brand, we deliver moments that excite, surprise and reward our most loyal subjects, working a carefully paid social budget to maximise reach and get absolute bang for buck.

Increasing our followers five-fold in the last four years, and reaching over 10 million in the last calendar year alone, we strive to ensure that the world of The Kraken is THE most engaging place to be.