Heineken x ITV


Client

Heineken

Services

PR


Results

11

national titles

11m

weekly viewers

seeing 0.0

1

unprecedented partnership

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Heineken x ITV

The Brief

There used to be a stigma and peer pressure around ordering a LoNo drink when out with friends. We’ve been working with Heineken for the past 18 months to normalise drinking 0% alcohol in social settings and popular culture and had the biggest coup yet for any non-alcoholic beer brand.

Heineken x ITV

The Big Idea

Heineken 0.0 became the first ever real-life beer brand to be installed in two of the nation’s most iconic and visited pubs: Coronation Street’s Rovers Return and The Woolpack from Emmerdale.

Heineken x ITV
Heineken x ITV

The Results

Over 11 million combined viewers drop into these pubs every single week where they can see the brand in shot. The announcement secured blanket national print coverage and national TV news as we took 0.0 to the parts that no other beer brand or PR agency could ever reach.

Next Project

 

 

Meet

 

29–31 Cowper Street

London

EC2A 4AT

 

Contact

020 7234 9150

cows@thisiscow.com

jobs@thisiscow.com