Heineken x ITV
There used to be a stigma and peer pressure around ordering a LoNo drink when out with friends. We’ve been working with Heineken for the past 18 months to normalise drinking 0% alcohol in social settings and popular culture and had the biggest coup yet for any non-alcoholic beer brand.
The Big Idea
Heineken 0.0 became the first ever real-life beer brand to be installed in two of the nation’s most iconic and visited pubs: Coronation Street’s Rovers Return and The Woolpack from Emmerdale.
Over 11 million combined viewers drop into these pubs every single week where they can see the brand in shot. The announcement secured blanket national print coverage and national TV news as we took 0.0 to the parts that no other beer brand or PR agency could ever reach.