The Brief

INTIMINA is more than just an intimate healthcare brand – they celebrate people who menstruate. As part of their global Seen+Heard campaign to increase visibility of menstruation in our culture, the brief to Cow was to quash the stigma around periods once and for all.

The Big Idea

The Pantone Colour Institute knows colours. INTIMINA knows periods. We brought them together to name a new colour, Period: representing a steady flow during menstruation.

Bold, bright and fearless, Pantone Period gained waves of global coverage and was even endorsed by the UN for the empowerment of women and gender equality.