Pantone Period


Client

Intimina

Awards

PR Week Global Winner
PR Week UK Winner
DRUM PR Campaign of the Year

Services

PR
Content
Design


Results

700+

pieces of coverage

2,396%

increase in social media engagements

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The Brief

INTIMINA is more than just an intimate healthcare brand – they celebrate people who menstruate. As part of their global Seen+Heard campaign to increase visibility of menstruation in our culture, the brief to Cow was to quash the stigma around periods once and for all.

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The Big Idea

The Pantone Colour Institute knows colours. INTIMINA knows periods. We brought them together to name a new colour, Period: representing a steady flow during menstruation.


Bold, bright and fearless, Pantone Period gained waves of global coverage and was even endorsed by the UN for the empowerment of women and gender equality.


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