Featured Work

We have created some cracking campaigns over the years. Here’s a few of our latest highlights.

Self Love Days


Client

LELO


Services

PR

Design


Results

70+

pieces of coverage

4

broadcast pieces

20

international pieces

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The Brief

LELO briefed Cow to create a campaign that would help it be seen as an everyday lifestyle brand rather than just a sex toy manufacturer. 

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The Big Idea

We conducted research revealing that almost four in five (78%) Brits felt happier and less stressed after having an orgasm, while almost two thirds (65%) were more productive at work the next day. What’s more, our research suggested that regular orgasms could add a whopping £90.4 billion to the economy through increased worker productivity. 


Off the back of the research we came up with the idea of ‘Self Love Days’. 


That means companies giving employees a number of days off each year where they can dedicate themselves to orgasms. 


With this eyebrow-raising HR innovation, as well as our ‘Economy of Orgasms’ report we had a story that the media went mad for. Coverage currently stands at a very healthy of 69 pieces including Metro, Mirror, Daily Mail, Daily Star, Business Insider, LadBible, UniLad and Yahoo to name a few.

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Next Project

Meet

29–31 Cowper Street

London
EC2A 4AT


Contact

020 7234 9150

cows@thisiscow.com

jobs@thisiscow.com