The Brief

LELO briefed Cow to create a campaign that would help it be seen as an everyday lifestyle brand rather than just a sex toy manufacturer. 

The Big Idea

We conducted research revealing that almost four in five (78%) Brits felt happier and less stressed after having an orgasm, while almost two thirds (65%) were more productive at work the next day. What’s more, our research suggested that regular orgasms could add a whopping £90.4 billion to the economy through increased worker productivity. 

Off the back of the research we came up with the idea of ‘Self Love Days’. 

That means companies giving employees a number of days off each year where they can dedicate themselves to orgasms. 

With this eyebrow-raising HR innovation, as well as our ‘Economy of Orgasms’ report we had a story that the media went mad for. Coverage currently stands at a very healthy of 69 pieces including Metro, Mirror, Daily Mail, Daily Star, Business Insider, LadBible, UniLad and Yahoo to name a few.