The Brief

With the country in a period of uncertainty following the start of Liz Truss’s Premiership, we approached Construct with an idea that would allow us to highjack the news agenda, lampoon the hapless PM and promote the platform's key message: that Construct allows anyone to create a game from scratch in a matter of hours – so quick, that it can even keep up with the ever-changing landscape of British politics. 

The Big Idea

Pitched, signed-off and made within one week, we created ‘In Liz We Trust?’ – a satirical 'reverse Robin Hood' platform video game that allowed players to take control of the (former) PM and raid coins from everyday British homes to deliver to the City of London. All the while players needed to avoid the 'anti-growth coalition' of Sir Kier Starmer, Bank of England chief Andrew Bailey and pesky regional journalists.

The Results

The idea was an instant hit with the media, with coverage in The Independent, i100, Daily Star, NME, Popbitch and Forbes. Our satirical take on the political climate also claimed the highly-fêted top spot in the Politico Playbook newsletter. To create further buzz the game was sent out to a select list of senior MPs to drive conversation in the corridors of Westminster and apply further pressure on the Prime Minister following her disastrous mini-budget.