The Brief

Make some noise around the announcement of ‘Go Binge’: a new service from Three which let new and existing customers stream services such as Netflix on their devices without using their data allowance. 

Almost two thirds of Britons today proudly identify as binge-watchers, worshipping the gods of streaming and devouring entire Netflix series in a single sitting.

The Big Idea

We launched the Bed N Binge Retreat: a luxury hotel dedicated solely to the art of binge watching.

Guests of the Bed N Binge Retreat were able to binge-watch their favourite shows in immersive rooms inspired by Stranger Things, Orange Is The New Black (a faithful recreation of a Litchfield penitentiary prison room) and Glow, among other Netflix Originals. 

The only way to pay for a stay at the Bed N Binge Retreat was by bingeing – be that for a few hours or with an all-night Netflix marathon.