The Brief

Cow has played an integral part in building and developing the Old Mout brand in the UK. 

Our brief was to create an earned media campaign that tied in with the brand’s strategic focus on wildlife conservation and protecting habitats.

The kiwi population had declined by 99% over the past 80 years and numbers were down to just 50,000. So we needed to drive awareness of the kiwi’s plight and get people in the UK, thousands of miles from New Zealand, to help conservation efforts.

The Big Idea

We reunited wildlife wizards, and presenters of BBC’s cult television programme The Really Wild Show, Chris Packham and Michaela Strachan, to present a one-off, online wildlife programme entitled The Kiwi Wild Show.

Filmed in a pub, The Kiwi Wild Show was edited into a full-length online TV show for Facebook and YouTube, as well as a number of bite-size pieces of social content. 

Prior to filming, Michaela set off to New Zealand, trekking through the wilderness to meet with a committed team of scientists, conservationists and rangers. The expedition was filmed and edited in a series of beautiful VTs to be used in our online show.