Dread and Breakfast


Client

Kraken Rum

Services

PR

Experiential

Content

Social


Results

75

Press articles

400+

Guests

3.1M

social media reach

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Dread And Breakfast

The Brief

After the pandemic forced us to turn Screamfest IV into an at-home event, our brief for Screamfest V returned to delivering another unforgettable real-life activation that would delight Kraken fans, deliver mainstream press coverage, get social buzzing and shift plenty of Kraken rum.

Kraken – Dread And Breakfast

The Big Idea

We opened the Dread & Breakfast: the world’s first ‘sleepless hotel’, which guaranteed every guest the worst night’s sleep they’d ever had. This anti-hotel provided insomnia by terrifying its guests throughout the night with a series of paranormal happenings in their rooms. Set in an actual former hotel, now run down, we also arranged a party in the hotel bar for all visitors, where they could enjoy Kraken Rum and explore the scary corridors and rooms of the Dread & Breakfast.

Dread And Breakfast
Dread and Breakfast
Dread and Breakfast

The Results

With hundreds of terrified guests, coverage in the likes of Metro, TimeOut, Mirror and Tyla and some of the most engaging social content we’ve ever produced,  the Dread & Breakfast was another hit in our long-running Screamfest series, providing yet another unique way for fans of Kraken to live and breathe the brand world. 

Next Project

 

 

Meet

 

29–31 Cowper Street

London

EC2A 4AT

 

Contact

020 7234 9150

cows@thisiscow.com

jobs@thisiscow.com