The Brief

Café Rouge needed customers to know about their amazing new cheese-filled winter menu. We were tasked with getting the word out.

The Big Idea

After doing a deep-dive into the nation’s obsession with cheese, the only thing left to do was launch the world’s first cheese hotel.

Our cheese suite, draped from head to toe in cheese themed décor and giant cheese sculptures, included a cheese hotline delivery service for cheese-on-demand, cheese boardgames, cheese soap and not forgetting cheese & crackers galore for guests to enjoy!

We launched the hotel through social media by creating bespoke content designed to drive views, likes and shares. We built in further engagement through a very successful Instagram booking mechanic that saw 35,000 people apply for a booking in just one week.