The Brief

Generate awareness around MORE TH>N’s new ‘DOGGYSSENTI>LS’ service: a monthly delivery of everything your dog needs, including an innovative activity-tracking collar, healthy treats, toys and treatments.

The Big Idea

London has a tour bus for everyone. From typical open-top sightseeing tours to afternoon tea and cake buses. But the one thing they all have in common? They’re always for humans. That all changed, however, when we launched the world’s first city tour bus for dogs for our client MORE TH>N.

The tour invited owners and their dogs to experience a whistle-stop sightseeing experience of London like no other. The carefully crafted route saw pooches taken to some of the city’s best parks and city centre dog walking hotspots.

Along the way, live onboard commentary for owners lifted the lid on the capital’s rich canine history, including the ministerial dogs of Downing Street, the many corgis that have shared ‘Barkingham’ Palace with the Queen and even Hyde Park’s secret pet cemetery.