Posted on 23 February, 2015
Earlier this year, Three announced that its marvellous Feel At Home service, which allows customers to call, text and use the internet at no extra cost, would be extending to Spain on 1st April.
So to allow people to prepare ahead of their summer holidays, we took the most obvious route available to us…by teaming up with former professional footballer and now Hollywood actor, Vinnie Jones, to launch his own Spanish lessons aimed at Brits travelling abroad.
The 2 minute film sees Vinnie teach helpful phrases and sayings to allow the 13 million Brits who will travel to Spain this summer get to grips with the basic local dialect. If you’re looking for the beach, do not fear, Vinnie’s your man, “Cuánto por su mejor hidropedal mi amigo?”. And if you’re looking for love, he’s also got it covered, “Podrías darme tu número?”.
It would appear we were also speaking the media’s language, with nearly 100 pieces of coverage appearing across Daily Mirror, Mail Online, Metro, Daily Star, The Independent, Daily Telegraph, Soccer AM, Digital Spy, City AM, The Drum and Marketing to name a few. On top of this, the video was viewed nearly 200,000 times on YouTube in just one week. ‘Fantástico’, as Vinnie may or may not say.
Check out the video for yourself here