Cow scoops Digi Award for #PussyCatRiot

Posted on 30 July, 2015


We may be known first and foremost as a PR Agency, but we’re firm believers that social integration is an inherent part of any good idea. And as our digital team has expanded, we’ve been quietly beavering away, running social media accounts, building fantastic digital innovation – and leading campaigns through the digital media alongside our more traditional work.

So, we were delighted to emerge triumphant in the Best digital-led campaign category at The CorpComms Digi Awards for our work with Hide My Ass!, and pick up our first entirely Digitally led gong… You’ll know all about #ThePussyCatRiot by now we’re sure, but if not, here’s a brief summary of what we did from the judges – or you can check out our full case study over here.

Hide My Ass! publicised issues of censorship by demonstrating what a censored internet might look like by prohibiting pictures of cats. They also released merchandise in the form of cat-scratching posts, which took the shape of world leaders Vladimir Putin and Kim Jong-Un, both known for their control of the Internet. Images of these went viral.”

30Jul

Cow shortlisted for three PR Week UK Awards 2015

Posted on 28 July, 2015

We like to think we’re pretty darn good at what we do, so it’s particularly gratifying when other people agree with us (ahem). We’re very pleased to have been shortlisted for three PR Week Awards this year!

Once again our #ThePussyCatRiot campaign for Hide My Ass has been nominated, so we’re hoping to scoop the award for Best Use of Digital and Social Media – after recently triumphing in the ‘Best Digital-Led Campaign’ at the CorpComms Digital Awards.

Meanwhile, fresh from picking up a major title at The CIPR Awards, we’re also pleased to be shortlisted for Return of the Green Cross Man for MORE TH>N Insurance in the category of Financial Services, sponsored by Precise.

Finally, in the Technology category we’ve been shortlisted for Three’s Learn Spanish with Vinnie Jones…. After all, you should be sure to brush up your skills with him before you head off to golden sands this summer!


We’ll be sure to let you all know if we do win. Go Cows!

28Jul

Le Big Swim

Posted on 20 July, 2015

Over the past few weeks we’ve been having a lot of fun making a big splash for Kronenbourg 1664′s new #LeBigSwim campaign featuring none other than footballing superstar/ acclaimed actor/ part-time philosopher, Eric Cantona.

The French legend announced his surprising aquatic ambition to swim the Channel from France to Britain in an initial short video, which was released by premium lager brand Kronenbourg 1664.

Thankfully the media has also dived straight in to show their support for Eric, with a great pool of lengthly articles to ensure the campaign has began swimmingly – Daily Mirror, Evening Standard, The Independent, The Sun, Mail Online, Huffington Post, Tribal Football and Manchester Evening News

We’ve got a lot more up our wetsuit sleeve for this campaign and people can follow Cantona’s #LeBigSwim, and signal their agreement with him, by heading to Kronenbourg’s Facebook page (www.facebook.com/K1664), Twitter profile (@Kronenbourg1664) and YouTube channel (https://www.youtube.com/Kronenbourg1664).


20Jul

WORLD’S FIRST COMPLETELY BLACK & WHITE BAR

Posted on 15 July, 2015

Imagine stepping into the real life equivalent of a black and white movie. Well that’s exactly the experience when entering the world’s first completely black and white bar, which we opened in London last week.

Everything in the Bulmers #LiveColourful Bar was strictly monochrome – with the walls, furniture, lighting, pictures, art, ping pong table, board games, bar food and even the staff completely stripped of all colour.

In fact, the only dashes of colour in this monochromatic world came from bottles of Bulmers and the bar’s customers, who stood out like never before.

The bar was created as part of Bulmer’s #LiveColourful campaign and to mark the addition of the new Bulmers Zesty Blood Orange flavour to the brand’s vibrant range of ciders.

Creating a bar with no traces of colour, using only shades of white, grey and black, was an interior design feat never attempted before and as such required some of the best in the design and film industry to bring to life.

Included among the talented team that spent over four months bringing the black and white bar to life are film set designers, makeup artists and practical effects wizards whose collective CV spans Gladiator and Avengers through to Game of Thrones.

Thankfully, all the hard work was well worth it, with widespread coverage across all major titles in the UK and abroad. To name a few we had Daily Mirror, PSK, Trendhunter, Mail Online, London On The Inside, London 24 and The Nudge all writing fantastic pieces on the bar.

This, plus a whole host of social media buzz throughout the week, means we’re safe to say the bar has been set pretty high for black and white themed venues.

15Jul

Cow nominated for two awards at the 2015 DigiAwards

Posted on 13 July, 2015

We always love having our work recognised by people in the know, so it’s really pleasing that we’ve been nominated for a couple of award on the digital communication side of the industry at the CorpComms Digi Awards 2015!

This time it’s #ThePussyCatRiot for Hide My Ass which has been shortlisted for the Best Digital-Led Campaign, and Return of the Green Cross Code Man for MORE TH>N – which is up for Best Integrated Consumer Campaign.

We find out the results on Thursday at the Monster Digerati Party, so we’ll be sure to keep you posted on whether we pick up the gongs!

13Jul

Latest Tweets

Follow

Facebook

See more