A Fist Time For Everything

Posted on 26 June, 2014


The fist-pump. As far as sporting celebrations go it’s one of the more understated. But thanks to its liberal and emphatic use over the years by the likes of Nadal, Sharapova, Murray and even ‘Tiger’ Tim Henman it has become the de facto gesture of accomplishment in world tennis, employed by everyone to celebrate a point, game, set or match won.

Now, however, the humble fist-pump has entered the annals of sporting history for another reason entirely: it’s the first celebration in any sport, in any part of the world, to become the subject of its own sponsorship deal.

Indeed, this week we made our client Three the official fist-pump sponsor of British No. 5 tennis player, and Wimbledon hopeful, Tara Moore. Not only did it represent the first time that a hand gesture has been sponsored, it was also the first time in the history of sport that a professional player’s limb was the subject of a commercial deal.

Additionally, every time Tara, 21, fist-pumped during a match at Wimbledon, Three donated money to the charity Rally For Bally, set up in memory of Elena Baltacha. And although Tara came agonisingly close to making it to the second round, her valiant efforts have seen £3,921 raised for charity.

The world’s first fist-pump sponsorship was arranged to announce LG’s new flagship G3 smartphone becoming available on Three. Among its many groundbreaking technological feats, the new G3 device features an innovative front-facing ‘selfie’ camera that is activated by clenching one’s hand into a shape much like the classic fist-pump.

Tara’s sponsorship became the talk of SW19, and just as Tara fist pumped for every point won, so did we for each piece of coverage secured, with over 50 articles generated in the space of 48 hours, including HUGE pieces in the Daily Mail (twice), The Times, Guardian (twice), Daily Star (twice), Metro, Sun, Daily Mirror, Mirror.co.uk, Mail online, dailystar.co.uk, guardian.co.uk, Mail online again, Eurosport and many, many more – all of which were topped off by a rather nice post-match interview with Tara on BBC1.

26Jun

Excess Braggage!

Posted on 23 June, 2014


As countless jet setting celebs have proven over the years, if you want to turn heads at the airport there’s few better ways than to strut around unashamedly with trolley-loads of excess baggage in tow. But now there’s a completely new kind of shameless suitcase statement for travellers to make – and it has been tailored specifically to today’s generation of sun-seeking social media show-offs.

Said suitcase statement takes the form of the world’s first-ever ‘braggie’ suitcases, which we created for our lovely new client Three. The in-your-face suitcases give the selfie-obsessed the chance to have their favourite holiday selfies, belfies, ‘hot dog legs’, poolside poses, plane wing pictures and sunset snaps splashed all over their luggage to wheel around the airports and hotels brazenly this summer.

We gave the nation its first glance of the braggie suitcases by holding a glamorous photo shoot with serial social media travel bragger Kelly Brook… and a private jet. Brook, 34, effortlessly breezed through the airport with a matching luxury suitcase set adorned with her favourite holiday pictures of, erm, herself.

The story of Kelly Brook and the world’s first selfie suitcases cleaned up in the media with not one but FOUR articles on the Mail Online (here, here, here and here), as well as a full page in the Daily Star and equally big write ups on the Daily Star online, Mirror online, OK! online, Metro, Handbag.com and Good Morning America.

The braggie suitcases were launched as part of Three’s new #HolidayBraggie competition, which is encouraging people to send in their best holiday brag to be in with a chance of winning a holiday to one of Three’s 16 Feel At Home destinations – not to mention a personalised braggie suitcase to travel there and back again with.

23Jun

Cow pick up the efig Gold Leaf award!

Posted on 12 June, 2014

So we were delighted to add another gong to the collection last night, picking up the efig Gold Leaf Award for our work on ‘The World’s Biggest Bouquet’ at a wonderful award’s ceremony at Quo Vadis in London.

The work stemmed (ahem) from back in 2012, when we took 12,000 blooms to create a sculpture 6 metres in height – crafted by the top ten favourite flowers, as voted for by the British public.

At the time it generated stacks of coverage – and now this award!

12Jun

Stephen Fry endorses ‘Send a Cow’ #BestStart

Posted on 4 June, 2014

You’ve all read about ‘The Most Important Meals of Their Lives 25 page recipe e-book’ for Send A Cow, right? (If you haven’t, pop over here). Well, it generated stacks of coverage from The Metro, The Times, Daily Mirror, BBC Breakfast, Your Home, Buzzfeed etc. etc.

A quick update today after a little targeted outreach, is that not only have the likes of Jamie Theakston, modern-day adventurer Amelia Earhart (same name), Rosemarie Conley MBE and Michaela Strachan all got involved in sharing the book and their #beststart breakfasts – today Stephen Fry (he of 5.8 million followers) got involved!

Word reaches us that the site’s not quite broken yet, but news of Stephen’s 3-egg omlette and spinach sent over 1,500 visits to Send A Cow in under an hour – and they’re still flying in!

If you’re interested in supporting the wonderful ‘Break Fast’ campaign and aiming to raise a government matched £500,000 with Send A Cow – go take a look over here

04Jun

Norse Power

Posted on 19 May, 2014

Following the phenomenally successful ‘Smell York’ scented guidebook, Visit York and Cow embarked on another nasal journey last week to entice new visitors to the historic city – this time with a distinctly Viking aroma.

Raiding people’s olfactory faculties we created ‘Norse Power’: a new deodorant for men that captured the smells that abounded in the warrior days of longships, long swords and even longer beards.

The odour of a Viking warrior fresh from a raid in 9th century York contained a heady bouquet of mead, sweat, dried blood, seawater, mud, meat and pine – and proved a hit with the press, being covered in the Daily Mail, Daily Telegraph, Daily Star and across the regions – not to mention being a popular Friday talking point all over Twitter.

19May

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