Posted on 23 February, 2015

Earlier this year, Three announced that its marvellous Feel At Home service, which allows customers to call, text and use the internet at no extra cost, would be extending to Spain on 1st April.

So to allow people to prepare ahead of their summer holidays, we took the most obvious route available to us…by teaming up with former professional footballer and now Hollywood actor, Vinnie Jones, to launch his own Spanish lessons aimed at Brits travelling abroad.

The 2 minute film sees Vinnie teach helpful phrases and sayings to allow the 13 million Brits who will travel to Spain this summer get to grips with the basic local dialect. If you’re looking for the beach, do not fear, Vinnie’s your man, “Cuánto por su mejor hidropedal mi amigo?”. And if you’re looking for love, he’s also got it covered, “Podrías darme tu número?”.

It would appear we were also speaking the media’s language, with nearly 100 pieces of coverage appearing across Daily Mirror, Mail Online, Metro, Daily Star, The Independent, Daily Telegraph, Soccer AM, Digital Spy, City AM, The Drum and Marketing to name a few. On top of this, the video was viewed nearly 200,000 times on YouTube in just one week. ‘Fantástico’, as Vinnie may or may not say.

Check out the video for yourself here


sex on the beat

Posted on 29 January, 2015

Bored of pounding the treadmill? Well, now there’s a much more exciting workout that can be done without even leaving bed. That’s thanks to the release of the world’s first-ever ‘sexercise’ music track, which we created for our client Superdrug.

The free track, which is 22 minutes 48 seconds in length (the average duration of a single sex session in the UK, don’t you know!) is designed to sync perfectly with calorie-burning sexy times. Starting at a relaxing 90bpm but quickly rising to a blood-pumping 130bpm, the electronic soundscape encourages couples to pace their love-making movements to the changing beat of the music and get a full-on aerobic workout while they do the bedroom fandango.

The media were no prudes when it came to reporting on the story, with absolute coverage belters secured in the Metro, Metro.co.uk, Daily Star, Daily Star online, The Sun, Mirror online, London Evening Standard, Best and a huge write-up in the Mail Online (in which Femail’s Toni Jones even went as far as to put Superdrug’s sexercise soundtrack to the test with her husband!) – not to mention around 50 substantial regional pieces, with papers and radio stations from Torquay to Teeside getting all hot under the collar at the news of the new sonic sex aid. Not long after this, the story went international, with press in France and Greece getting all Oh là là!

All of this marvellous media coverage, coupled with the story going great guns on Twitter, has resulted in nearly 40,000 plays of the track on SoundCloud and over 8,000 downloads. Job done.


Rain, rain go away

Posted on 27 January, 2015

Weddings. You can plan them and plan them again and again and again. But no matter how many dresses you try, canapes you sample, flowers you admire and seating plans you obsess over, there’s one big thing about weddings you have absolutely no control over (and it’s not someone objecting).

It’s the weather.

A seemingly perfect day can be ruined by a sudden downpour which leaves the entire wedding party soggy.

But today, you might have seen a story by us doing the rounds in the likes of the Daily Telegraph, Metro and Mail Online about the launch of a ‘cloud bursting’ service from luxury travel operator Oliver’s Travels. For just £100,000 soon-to-be-wed couples can guarantee blue skies and not a drop of rain on their wedding day. Wizardry? Not at all. Just a simple technique that goes way back to the 1940s and has been employed in the 2008 Olympics and at a Paul McCartney gig.

To burst the clouds a light aircraft takes flight above the wedding venue and releases a sprinkling of silver particles into the clouds – causing any inclement weather to move on.

As well as the aforementioned media, the story has also caught the attention of BBC Radio 2, Radio 4′s Today Programme, Metro online, Telegraph online (twice), Guardian.co.uk, USA People, Elle, Women’s Weekly Australia, Yahoo! and Business Insider - with more expected to come.


Hacking Wi-Fi is child’s play

Posted on 23 January, 2015

“It’s a UNIX System! I Know this” said Jurassic Park’s youngster Lex Murphy as she hacked the dinosaur theme park’s security to stave off an imminent attack from two ‘clever girl’ raptors.

How we all guffawed at the preposterous notion of a child hacker back in 1993 (never mind cloned dinosaurs that can open doors).

Except, if we fast forward 22 years the world’s greatest movie set in a dinosaur theme park seems positively prophetic in its depiction of children hacking seemingly complex computer networks in a matter of minutes.

That’s because today we issued a cracking little idea revealing how public Wi-Fi networks, which we willingly access every day in our millions, are so unsecure that a normal seven year-old child can hack them in less than 11 minutes.

Hacking, it would seem, is quite literally child’s play.

In the experiment, which we orchestrated for our VPN client Hide My Ass! primary schooler Betsy Davies managed to hack a willing participant’s laptop while they were connected to a purpose-made open Wi-Fi network – designed to replicate those found in a myriad of cafes, pubs, bars, restaurants, airports, gyms and public places up and down the country.

The simulated experiment was overseen by professional Ethical Hacker, Marcus Dempsey, normally hired by companies to check the robustness of their network systems. Betsy used nothing beyond hacking instructions freely available via an online search. It took ther just 10 minutes and 54 seconds to learn how to set up a rogue access point – frequently used by attackers to activate what is known as a “man in the middle” attack, and begin eavesdropping on (or “sniffing”) traffic.

The warning was clear: if a primary school child, with basic computer skills, can hack a Wi-Fi hotspot, just imagine the chaos a professional criminal hacker could wreak in a cafe where dozens of people are using Wi-Fi to shop, bank and browse online while they enjoy a flat white.

The story of the seven-year-old hacker was a coverage triumph, substantially reported in the Mail Online, Metro, Times, USA Today, ITV.com – and rounded off with a lovely live interview on ITV News with Betsy and Hide My Ass! COO Danvers Baillieu.



Posted on 18 January, 2015

To beat the January blues, we decided to bring a giant splash of colour to wintery Bournemouth Beach, in the form of a giant mosaic of the Spanish flag. The installation, which was created using over 650 red, yellow and black beach umbrellas, was to announce to Three customers they will be able to use their phone abroad at no extra cost in Spain, the UK’s most popular holiday destination, from April 1, 2015 with their Feel At Home service.

As well as getting rather cold on a beach, we also announced the addition of Spain to key tech and national news titles, including; The Sun, The Independent, CNET, Gizmodo, Daily Star and Pocket-Lint.

Three’s Chief Executive, Dave Dyson, then appeared on CNBC, CNN and BBC News to spread the word further and round off a pretty pleasing start to the year for the Three team.


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