Being a highly creative bunch, we believe that our brains need feeding just as much as our bodies. In fact, we’re the ultimate mind-fitness fanatics. We’re constantly looking at what’s going on around us and, of course, keeping on top of what is coming over the horizon.

However, to make sure our ideas are always relevant and will make a measurable, real impact, our cues still come from the real world –the one where consumers are making decisions about brands like yours every day. That’s where this Field View comes in… It’s like a regular stock-take of what’s going on beyond our paddocks.

We thought we might share our latest findings this time around with the world outside of Cow; to show you how we work, and in the hope that it might offer you some interesting insights too – just click on the picture below to read or download the .pdf. If you like what you see, great! Get in touch, chew the Cud with us a bit – we’d love to hear from you!

To kick off our work with our buffest new client payasUgym, Cow has been flexing its muscles to bulk up the brands presence in both consumer and business press over the last month.

Warming up in style (OK – enough with the exercise puns now), we worked with payasUgym’s considerable consumer data to discover that women are almost twice as likely to be hitting the gym if they were born a Leo than any other star sign, with the likes of high profile Leo’s Mila Kunis and Helen Flanagan being crowned FHM’s ‘Sexiest Women in the World’ shortly after.

Coverage appeared in Mail Online, Hello, OK! And Handbag.com

It’s been no rest for the Cows of late and we popped off to BBC Broadcasting House last weekend with blur Group founder Philip Letts, who took to the airwaves as a guest on BBC Radio 5 Live show ‘On The Money’.

Joined by actress and cake entrepreneur Jane Asher and The Guardian economics writer Aditya Chakrabortty, Philip waxed lyrical about his vast experience as an entrepreneur, as well as making a host of predictions about what the future looks like for technology in business.

OK, so he paused briefly to try some of Jane’s great cake, but otherwise – a very hard-working day all round!

Here’s a bit of eye-candy for fans of sartorial PR. The well-heeled Cow Boutique team has been causing a stir in the fashion press with this season’s collection from Hackney-based shoe brand Miista, with our latest showing in June’s Marie Claire shoe parade a follow up on some great product placement coverage in the last couple of months in Company, In Style, MailOnline, Female First (and again) Hello!, Trap and Off The Hook

Here’s that spread in Marie Claire, and look out for those dashing neon brogues!

More exciting awards news from the herd: our campaigns for MORE TH>N Pet Insurance (which included the first-ever Bedtime Story For Dogs and Pet Pad Of The Year, amongst other) and online retailer Very.co.uk (Very @ V-Festival) has seen us nominated for two prestigious SABRE awards and a CIPR award!