Putting Heathrow on Everyone’s Lips

Posted on 29 June, 2015

As one of the world’s biggest and busiest hub airports Heathrow has its finger on the pulse of international beauty trends.

Couple that with 120 brands, 12,500 beauty products and 1,451 lipsticks under its roof and it’s fair to say Heathrow are the experts in beauty.

To showcase Heathrow’s beauty credentials to the world we orchestrated a month-long festival of lipstick at the airport, celebrating everything that’s great about a little lippy.

Underpinning the celebrations was an in-depth Lipstick Colours of the Year report – highlighting the lipstick shades that are currently ‘on everyone’s lips’ in 50 destinations Heathrow flies to around the world. Co-written with beauty journalist Alice Hart-Davis, the guide contained a lovely little watercolour infographic of the world painted in the most en vogue lipstick shades in each country. For some of the most popular destinations flown to from Heathrow, including New York, Dubai, Paris and Shanghai, special beauty capsule collections were put together based on the trending lipstick shades.

To bring the lipstick report to life in a creative way we went to both ends of the size spectrum. On the small end we commissioned the world’s foremost micro-artist Hedley Wiggan to hand carve iconic landmarks from actual lipsticks. This included the Statue of Liberty, Eiffel Tower, Burj Khalifa, Shanghai Tower and London’s Big Ben. Each landmark was carved into a lipstick shade corresponding with the colour à la mode in those cities.

This diminutive lipstick landmarks were then housed in the shadow of an incredible two-storey high replica of Lady Liberty, also made from a bright red lipstick. The Statue of ‘Liperty’ was installed in Terminal 5 throughout June for passengers to enjoy and will remain there for the rest of the month.

Heathrow’s lipstick bonanza has proven a massive hit with the media in the UK and all over the world. On home shores we bagged impressive pieces in Daily Mail, Daily Mirror, Mirror online, Independent, Sun, Metro, Grazia, Vogue, Cosmopolitan, Red, Elle, Good Housekeeping, Yahoo! and Huffington Post UK. Further afield our lipstick story found a home in Harpers Bazaar (Australia and America), Huffington Post USA and Canada, Mashable, Bustle, InStyle as well as beauty and news press in India, Italy, France, Romania, Greece, Dubai, Malaysia, China and South America.

All of this, plus some lovely social media buzz, has firmly put Heathrow ‘on everyone’s lips’ when it comes to the best in beauty expertise and brands.

29Jun

Cow goes to Open Farm Sunday

Posted on 17 June, 2015

Being called Cow, it’s only right that we have a client who makes milk and when said client asked us to spend the day at a farm well, we were happy as a pig in mud!

To help Arla farmer owners raise awareness of the great work they do, we donned our wellies and headed down to help at Open Farm Sunday. 44 Arla farms opened their gates to take part in Open Farm Sunday, with some farms attracting over 2,000 visitors. Locals were able to find out more about where milk comes from and got to experience just what’s involved in caring for cows and making milk on a daily basis. We even got to see a calf being born!

Ahead of the event, we worked with countryside enthusiast, Michaela Strachan to secure some farmtastic coverage on BBC Radio Cumbria, BBC Devon, Radio Yorkshire and BBC Norfolk to name a few and well as secure listings press in a heap of regional papers.

You’ll have to wait until next year for the next Open Farm Sunday, but you can see what Arla Farmer Owners are up to by following @ArlaFoodsUK on twitter #SupportArlaFarmers

17Jun

Three make it right

Posted on 15 June, 2015

Over the last couple of weeks we’ve been busy supporting the launch of Three’s latest TV campaign, which introduces a loveable, purple puppet by the name of Jackson, who goes on a mission to #makeitright in the hit ad, which has already racked up over 2.5m views online: http://bit.ly/1GlJm3Z

To tease the public about the impending launch, we kitted out celebrities including Ferne McCann, Rosie Fortescue and Casey Batchelor in purple, furry fists, which started some serious media speculation!

We launched the ad, which follows on from the huge success of Three’s Dancing Pony and Sing It Kitty, at an exclusive media event at the Queen of Hoxton in Shoreditch. With a little help from the Rooftop Film Club guests, including journalists from Daily Mirror, Metro, Daily Star, Best, Reveal and Stuff, tucked into delicious cocktails and popcorn, as we unveiled the ad for the very first time on the big screen.

This isn’t the last you’ve seen of Jackson, we’ve got some more activity in the pipeline. Watch this space…

15Jun

WE’RE ON THE HUNT FOR NEW COWS

Posted on 12 June, 2015

Exciting new business wins means we’re recruiting and on the hunt for a seriously talented account / senior account director and executive.

With creativity at the heart of everything we do, we’re on the lookout for people who want to push the boundaries. A willingness to get your hands dirty is essential, as is passion, the ability to think creatively and to demonstrate your initiative.

If you think you fit the bill, then please send your details through to Sian Morgan at moo@cowpr.com.


12Jun

THE WORLD’S MOST POISONOUS GARDEN TO DOGS AND CATS

Posted on 12 June, 2015

This week saw us launch ‘The Poisonous Pawtanical Garden’ - the most dangerous garden to cats and dogs on behalf of MORE TH>N. The garden is part of our new campaign to raise awareness of the issue of pets being poisoned by common household plants and flowers.

Working with RHS Gold winner, Ian Drummond and the lovely Charlie Dimmock, the stunning yet deathly show garden opened at London’s Horniman Museum & Gardens from 4-15 June and is part of this year’s Chelsea Fringe garden festival. So far, we’ve had over 10,000 visitors – some coming as far afield as Newcastle – and generated some darn great coverage to boot including, ITV News, London Live, Daily Mail and Mirror.

If you’re passing South London, pop in and see us – just remember – don’t bring your dog!


12Jun

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