Posted on 3 December, 2013
We love working with Littlewoods.com, and when the story includes magical ladybirds, mystical trousers and Natasha Hamilton – it just gets better! So it was wonderful to see the conclusion of the brand’s recent ‘national children’s bedtime story’ campaign generating coverage in the Daily Star, Best Online, Liverpool Echo and plenty of others on top of the initial burst of coverage from its initial inception back in September.
And as for the competition itself, inspired by a Littlewoods.com survey, which revealed that one in three parents had never read a bedtime story to their children…? Well, it was a massive success, with 19,000 primary school children submitting their own illustrated tale…. Which made judging very difficult as you can imagine.
The winning story, written by six-year-old Ellie Statham, is free to download as an e-book or audiobook format voiced by pop star and mum of three Natasha Hamilton, who helped to judge the campaign.