Taking a Stanza
Finishing cancer requires a clear mission and precision down to the smallest detail. So we got Poet Laureate Simon Armitage to pen a moving, original poem entitled ‘Finishing It’ and then had renowned micro-artist Graham Short hand-engrave the 51-word poem onto a replica cancer pill, which was based on a drug originally discovered by the ICR.
Swimming In It
Made For Sharing
AI Football Coach
Red Stripe
Scam Avoidance School
Kiwi Wild Show
We reunited wildlife wizards, and presenters of BBC’s cult television programme The Really Wild Show, Chris Packham and Michaela Strachan, to present a one-off, online wildlife programme entitled The Kiwi Wild Show.
Bed n Binge
We’re Mark Cavendish
To kick-off our campaign we got cycling legend Mark Cavendish to coach eight amateur RideLondon cyclists who were all called Mark Cavendish!
Napercise
