Finishing cancer requires a clear mission and precision down to the smallest detail. So we got Poet Laureate Simon Armitage to pen a moving, original poem entitled ‘Finishing It’ and then had renowned micro-artist Graham Short hand-engrave the 51-word poem onto a replica cancer pill, which was based on a drug originally discovered by the ICR.
We reunited wildlife wizards, and presenters of BBC’s cult television programme The Really Wild Show, Chris Packham and Michaela Strachan, to present a one-off, online wildlife programme entitled The Kiwi Wild Show.
To kick-off our campaign we got cycling legend Mark Cavendish to coach eight amateur RideLondon cyclists who were all called Mark Cavendish!
London has a tour bus for everyone. From typical open-top sightseeing tours to afternoon tea and cake buses. But the one thing they all have in common? They’re always for humans. That all changed, however, when we launched the world’s first city tour bus for dogs for our client MORE TH>N.