Get an acclaimed Hollywood horror director to direct a Kraken bar experience. In a world first, Neil Marshall, the twisted mind behind The Descent and Dog Soldiers, oversaw every aspect of the event, down to the blood bag cocktails. We even got the British film classification board to give an official 18 rating to a bar for the first time ever.
Finishing cancer requires a clear mission and precision down to the smallest detail. So we got Poet Laureate Simon Armitage to pen a moving, original poem entitled ‘Finishing It’ and then had renowned micro-artist Graham Short hand-engrave the 51-word poem onto a replica cancer pill, which was based on a drug originally discovered by the ICR.