The Lighthouse Keeper
Client
The Kraken Rum
Services
Social
Content
Advertising
Results
1.1M+
social reach
600,000
views
The Brief
Each year we’re briefed to create a cinematic film for Kraken to build awareness and excitement for the launch of its limited edition bottle. The brief for early 2024 was to bring to life the first story in the brand’s Legendary Survivor series, which tells gripping stories of first-hand accounts with The Beast.
The Big Idea
The first bottle in the new series was The Lighthouse Keeper Limited Edition. The bottle tells the perilous tale of a brave lighthouse keeper and his narrow escape from the clutches of the Beast.
Our film was shot in Norfolk with practical videography, an acted performance and CGI followed in post production to capture the devastating attack in spine-chilling detail. The video was dropped in UK and European markets and was also used on Amazon to drive sales.
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