The Brief

Old Mout Cider is a brand that’s all about connection – a mission that’s celebrated through the brand world MOUTOPIA. In summer 2025 we were briefed to bring the MOUTOPIA concept to life through a pop-up that would encourage people to come together, enjoy Old Mout Cider and have some fun.

The Big Idea

We responded by launching The Kiwioke Bar, a first-of-its-kind “Sing for Your Supper” restaurant in Soho, London. At The Kiwioke Bar singing was the only currency, and solos were strictly prohibited. Guests paid for their meals by belting out songs with old and new friends.

The Results

The campaign was fronted by radio and TV personality Harriet Rose and it kicked off with a series of media interviews in high-circulation national news titles. Over two days, 70 guests sang their hearts hearts out – including members of the public, stakeholders, influencers and press.