The Task

We were appointed by Piper-Heidsieck Champagne in May 2025 to give the brand a presence in UK earned media.

We developed an always-on press office programme that ensured Piper-Heidsieck was placed in gift guides and product round ups during Champagne drinking occasions like Christmas and New Years.

We also supported Piper-Heidsieck’s brand activities, including listings support for pop-up events and seasonal activations, and new product launches such as Code Rouge.

The Big Idea

Throughout the year we elevated brand visibility, strengthened relationships with key media and amplified excitement across the core and special range portfolios.

We generated over 70 pieces of coverage for the brand throughout the first eight months of working together, placing its Code Rouge limited edition in all 2025 Christmas gift guide targets, including six pieces in The Times in November and December alone.

We built and strengthened relationships with journalists at the likes of Saturday Kitchen, The Independent, The Telegraph, PA Media, Sheerluxe and Mail Online to ensure the product stayed front of mind for any round ups journalists were working on throughout the year.