The Brief

We were briefed to come up with a creative launch idea for Nesquik Cereal that generates mass awareness and captures the attention of UK families with young kids (6-12 years old).

The idea needed to generate engagement and land across PR, social, CRM and web platforms.

The Big Idea

We opened a free pop-up cereal cafe in Covent Garden where the only thing on the menu was Nesquik Strawberry Flavoured Breakfast Cereal.

The cafe transported guests into a pink paradise where the walls, tables and even the milk was Nesquik strawberry pink.

The Results

From creative concept through to final delivery, including a studio shoot, set build and event production along the way, COW delivered an eye-catching event which drew over 1,200 people over two days in Covent Garden. 

The media took notice with 47 pieces of press coverage secured and double the number of organic influencers posted about the event vs KPIs.