The Brief

NBC Universal challenged us to deliver an idea that would create fame around the launch of its new channel Christmas 24.  Christmas 24 is a non-stop Christmas movies channel. All day, all night Christmas classics for all the family.  

The Big Idea

If Christmas 24 was truly the ultimate festive channel for all the family, then that should include the members of the pack that have more than two legs. Yes, we’re talking about people’s dogs. That was the simple premise upon which we built our hugely successful idea.

Introducing Merry Woofmas: the first ever Christmas movie for dogs.

Filmed in colours dogs can see, with sounds dogs like and narration from Louis Walsh, Merry Woofmas was the perfect Christmas present for NBC Universal’s channel launch. It got a sack-full of coverage, tree-topping social media engagement and was broadcast repeatedly on Christmas24 for three months. Not only do we do content people want to talk about, we make shows for tele too!