Featured Work

We have created some cracking campaigns over the years. Here’s a few of our latest highlights.

Return of the Green Cross Man


Client

MORE TH>N Insurance

Awards

PR Week Awards Finalist

Services

Social

Content

PR


Results

1M+

organic social views

38%

engagement rate

150+

pieces of coverage

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The Brief Heading

We were asked by MORE TH>N Insurance to deliver a creative campaign during Road Safety Week. The campaign would need to demonstrate how the insurer was committed to increasing road safety for pedestrians, cyclists and motorists.

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The Big Idea

Our creative strategy was based around the power of nostalgia and reinventing a piece of classic British popular culture. The Green Cross Code Man starred in public information adverts during the 1970s. They were aimed at children and were very effective at reducing road incidents involving youngsters. The Green Cross Code Man became a cherished cultural figure.


While child road safety is always important, we identified another audience that could do with a telling-off from the Green Cross Code Man: adults reading smartphones and listening to music as they crossed the road…


So, we brought the Green Cross Code Man back after 40 years in retirement to star in a new series of ads now encouraging adults not to use their phones or listen to music while crossing the road.

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Next Project

Meet

29–31 Cowper Street

London
EC2A 4AT


Contact

020 7234 9150

cows@thisiscow.com

jobs@thisiscow.com