Brewing Good Cheer
pieces of coverage
Bring some festive sparkle to Heineken’s ongoing Brewing Good Cheer campaign which sees 100s of pubs across the UK throw open their doors to over 2,000 isolated and vulnerable people by hosting a three-course Christmas lunch each year.
The Big Idea
Our role was to create content that would continue to raise awareness of social exclusion, especially during the Christmas period and shine a light on the pivotal role that pubs play in the heart of the community across the UK. We did this through a repeatable strategy that involved different talent each year from Soloman O.B to Eamonn Holmes and Ruth Langsford hosting a surprise and delight lunch in their local.