Featured Work

We have created some cracking campaigns over the years. Here’s a few of our latest highlights.

Imaginary Friend Friendly Airport


Client

Heathrow


Services

PR
Social

Content



Results

70+

pieces of coverage

100,000+

organic social views

Countless

imaginary friends catered for

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Heathrow

The Brief

Heathrow wanted to be seen as a family friendly airport and wanted to shift perceptions away from being seen as an airport mainly for business travellers. We were asked to achieve just that through a creative campaign that would shine a light on Heathrow’s wide range of family activities, facilities, services and promotions. 

Heathrow

The Big Idea

Heathrow cares about every passenger that passes through its terminals.


Big, small and even the ones that don’t strictly exist…


That’s the message people took home when they saw our idea announcing that Heathrow Airport was to become the world’s first ‘imaginary friend friendly airport’, with staff and shops catering to the many imaginary friends kids will take with them on their holidays.


Through a sweet piece of content in the guise of a staff training video (narrated by actor Chris O’Dowd) we succeeded in championing Heathrow’s family-friendly credentials and showing a side to the airport many had never seen before.

Next Project

Meet

29–31 Cowper Street

London
EC2A 4AT


Contact

020 7234 9150

cows@thisiscow.com

jobs@thisiscow.com