The Brief

For the third year running, 1800 Tequila proudly held the title of sole tequila sponsor at the 2025 BRIT Awards. We were briefed to drive brand awareness and desirability amongst 1800 Tequila’s target audience through the brand’s partnership with the BRITs. 1800 Tequila wanted to grow follower acquisition and engagement on its social channels, through entertaining and engaging content in the lead up, during and following the event. 

The Big Idea

To amplify awareness, we celebrated emerging British talent, music, and—naturally—cocktails, through bold, culturally-driven content.

We brought back Radio 1 DJ Jess Iszatt as our BRITs 2025 ambassador, tapping into her rising profile to front two content series. Jess hit the streets for the first content series – On the Streets – interviewing the public and emerging artists on all things BRITs and tequila. This was followed by a glamorous night on the red carpet at the BRITs for the second series – Red Carpet Interviews. Jess chatted to a range of celebs, including BRIT Award nominees and guests, all about the night, music and, of course, more tequila. 

We delivered eye-catching creative assets, including bottle neck tags, a microsite competition page, a limited-edition bottle with custom photography, and animated social content.

We also ran two competitions—one in-store, one on social—to drive further engagement. To top it off, 1800 Tequila was poured at four exclusive BRITs afterparties, including the official event afterparty and events hosted by Universal, Sony, and Nia Archives x Confidence Man—putting the brand front and centre on UK music’s night of nights. 

The Results

1800 Tequila’s sponsorship of the BRITs 2025 delivered a total social reach of 934,000, with video content amassing 82,818 views and a strong engagement rate of 2.7%. The campaign’s neck tag and social competitions drew 184 entries, driving meaningful audience participation and reinforcing brand visibility across multiple touchpoints.