In celebration of Café Rouge’s new cheese-filled winter menu, we launched the world’s first cheese hotel. The Cheese Suite, draped from head to toe in cheese themed décor, included a cheese hotline delivery service for cheese on demand, cheese boardgames, cheese soap and giant cheese installations, not forgetting cheese & crackers galore for guests to enjoy!
It went down a treat with cheese-obsessed Brits, resulting in nearly 35,000 applications for a night’s stay at the hotel. Applicants came stocked with an abundance of puns and even some of their own treasured cheese-filled images (see below).
In addition to the overwhelming response from the public, it’s been a hit with the press resulting in over 190 pieces of coverage (and counting!) Highlights include Good Morning Britain, LADBible, Mail Online, Time Out, Stylist, Tyla, MTV UK, Metro, Daily Mirror, Evening Standard, ShortList and The Independent.