To encourage people to get back around the dinner table with friends and family, we launched the world’s first BYOT (bring your own table) restaurant hosted by the godfather of Italian food, celebrity chef Gennaro Contaldo and Birra Moretti.
All consumers had to do to enjoy a delicious six dish feast, on the house, was simply bring their own table to dine off, and didn’t they just! We saw everything from kitchen tables, picnic tables, garden tables and even ironing boards head through the restaurant doors for people to eat off!
’Trattoria Birra Moretti’ was open for five nights in June, in a white canvas venue in central London that was transformed in to an authentically Italian space, complete with scenic painting, fresh foliage and even Birra Moretti chandeliers.
This one of a kind dining experience was open to lucky customers who applied in the hope of securing a seat. 200 people attended across the five days whilst 3,700 others sat on the waiting list in the hope a space would free up!
The restaurant achieved over 60 pieces of coverage with a campaign reach of 2.3m, including pieces in the Evening Standard, S Magazine, Independent, Delicious Magazine, Mail Online and Metro Online to name a few.
20 journalists from the likes of The Guardian, Daily Telegraph and Closer Magazine came down to experience the pop-up, meet Gennaro and enjoy ice cold beers and an incredible Italian experience. Salute!