Strongbow has launched a pink rose version of its famed cider, and the media lost their heads over it!
Storm Ciara, Dennis and Jorge might have rained on our parades slightly but no fear, we’d had enough of the wind and rain and thought we’d inject a bit of early summertime into everyone’s lives, with the launch of rosé cider!
This pink popping cider achieved over 60 pieces of coverage, including nine national, 18 consumer, 34 regional hits. We even went international! Standout pieces include Metro, Mirror, The I, The Sun, Daily Star, Evening Standard, Tyla, LadBIBLE, Yahoo and Delish.
It seems the media has given a firm thumbs up to Strongbow Rosé as the perfect summer partner this year, to be enjoyed at sunny festivals and BBQ’s in the rain to drinking tinnies on the train.