Heinz | Press office | Influencer

Soup Centenary

Iconic brand, Heinz Cream of Tomato Soup, came to us to ask us to us to help add some sparkle to their 100th birthday.

Inspired by the story of the soup first coming to the UK, we approach the first retailed that stocked the soup, Fortnum & Mason’s, to take over the store for a week-long celebration. Activity included the launch of a limited edition based on the 1910 packaging design, an exclusive 100th birthday Fortnum’s window display and eye catching exhibitions spread throughout the shop featuring vintage cans and adverts.

To top it all the Head Chef at the iconic store’s Gallery restaurant created a menu of dishes inspired by the soup. Visitors could dine of oysters with Cream of Tomato soup topping, a truffle pasta dish where the sauce was made from the soup and even a cake with Cream of Tomato in!

The press office team got to work celebrating the story of an iconic brand. Lets face it, everyone from 8 to 88 has a warm glowing Heinz Cream of Tomato Soup moment, so with lots of heritage material, facts and stats the story was lapped up by the media like a bowl on the red stuff of a chilly winter evening. with some stunning pieces including a jaw-dropping double-page spread in The Independent, Daily Mail, Daily Telegraph, Daily Express, The Sun, Metro, The Guardian, Daily Record, Evening Standard and some creamy dreamy trade coverage in The Grocer and Marketing.

If we weren’t a dynamic, urgent, hand-jiving, tinderbox of an ideas business we’d end this piece with the pun ‘Souper!’, but we are so we won’t.

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