David Lloyd Clubs
We stepped into 2020 with positive vibes and launched The Good Plates with David Lloyd Clubs – the UK’s first restaurant designed specifically to complement positive mental health. Why? David Lloyd Clubs is more than a gym. Mental health is just as important as physical health and its new advertising campaign entitled We Time is all about bringing people together in order to have a positive effect on its members, so we wanted to bring this idea out to the public.
Teaming up with renowned chef and mental health ambassador, Andrew Clarke, alongside one of the country’s leading nutritional therapists, Ian Marber, the unique dining experience at The Good Plates provided an interactive and enjoyable way to learn how food, surroundings and social interactions can complement wellbeing when introduced into daily life. Every element of the restaurant was designed with mental wellbeing in mind, including the lighting, decor, music, a communal seating layout, and a delicious sharing menu stacked with six seasonal mood-boosting brain foods.
With top chef Andrew Clarke sharing culinary tips from the kitchen and guests posting their favourite meal pics throughout each evening, the event also caused a buzz across David Lloyd Clubs’ social channels – with over 600,000 impressions, 139,400 engagements, and a reach of over 360,000 on Facebook and Instagram alone.