Whether it’s ordering clothes on ASOS or bulk buying on Amazon, many of us will hold our hands up and admit we shop online too often. In fact, for a third of Brits, their online shopping habits are so bad, they say they’re addicted to shopping online with giant corporations.
That, teamed with the fact that experts say 100,000 high street shops will close in the next 10 years is what prompted fin tech brand iZettle to open the world’s first rehab centre for online shopping addicts. A one-of-a-kind therapy centre that opened its doors in London’s Shoreditch, the Giant Corp Rehab Centre aimed to help consumers swap their obsessive online shopping habits with visits to their local shops, encouraging people to engage with small and independent businesses owners and revive the British high street.
The Giant Corp Rehab Centre offered a variety of therapy sessions. Starting with Group Therapy, addicts were encouraged to share the highs and lows of their shopping addiction, telling the group their latest and most unnecessary purchases. From here, guests visited the Shock Therapy gallery. A gallery of artwork that depicted how the high street of the future could look if we don’t support our local shops, it was a bleak and desolate outlook. Next was Box Therapy, a place for guests to quite literally flatten their addiction; the therapy room was full of Giant Corp boxes for people to crush and let go of some of their frustrations. Next up was a Digit Distraction class, hosted by therapist and addictions counsellor, Sally Baker, the class helped guests to retrain their brain away from using their phone, tablet or laptop to order shopping online and to think about getting out into the local community and avoiding the urge to shop online. To round off the rehab centre experience, guests visited Make My Living workshops. Hosted by small businesses owners, Rebel Rebel floristry held flower arranging workshops whilst Under Over Coffee held latte art masterclasses. Both workshops allowed the public to engage with these independent businesses and see how much passion and dedication it takes to to run a small business.
Not only did the Giant Corp Rehab Centre welcome and cure 300 shopping addicts, it also proved a hit with media. 62 pieces of coverage were secured including the Daily Mirror, Talk Radio and Drapers. VIP guests to the centre included The Sun and mental health campaigner, Ruby Wax.
The opening of the Giant Corp Rehab Centre also tied into iZettle’s wider marketing campaign which supports the Selfmade businesses and encourages independent retailers and services.