Strongbow & Red Stripe

THE BRIT AWARDS 2020 WITH MASTERCARD: STRONGBOW & RED STRIPE

To celebrate Red Stripe and Strongbow becoming the official beer and cider partners of The BRIT Awards 2020 with MasterCard, we proposed doing a variety of activities to gain media traction and increase brand exposure ahead of the big event.

Our approach included a comprehensive media outreach to marketing trade titles to promote the partnership with creative press drops and food deliveries made to key national and consumer titles, ensuring both brands were kept front of mind during the event.

To further enhance media traction around The BRITs, a number of tickets for the event were made available to journalists from national and consumer titles to build close relationships ahead of a big year for both brands.

The BRIT Awards 2020, The O2, London, UK, Tuesday 18 February 2020
Photo JM Enternational

On a night in which Lewis Capaldi accepted his award for Best New Artist with a bottle of Red Stripe in hand, we secured a total of 39 pieces for both brands across national consumer, broadcast and regional publications including The Sun, Metro, Evening Standard, LADbible and the Daily Mail with a total reach of 1.17bn

The strategy was also underpinned with a strong social presence on the night, sharing exclusive access to the event via Strongbow and Red Stripe’s social media channels, including red carpet shots of the likes of Jorja Smith, Stormzy and Dave to exclusive stage performances from Mabel, Burna Boy and Rod Stewart, receiving 13,007,156 total impressions.