Superdrug | Content | CSR | Influencer
Launched as part of World Health Week in April, our Superdrug #TEAMME campaign has generated over 100 pieces of quality coverage including Daily Mirror, Express, Metro, Hello, Woman’s Own and Daily Record.
#TEAMME is a new health and wellbeing campaign that we created and activated for Superdrug. It aims to help and inspire every Briton who wants to improve their health to take action. Whether that’s losing weight, quitting smoking or getting blood pressure under control, we’re providing members of #TEAMME with the impetus, inspiration and expertise to get them there.
As part of this far-reaching campaign we are also following eight Superdrug customers on a quest to improve their health and wellbeing. Working with suppliers, each is using one or more products from Superdrug to help them on their way.
Fronted by athletes Rebecca Adlington and Steff Reid, the campaign incorporates store events, integrated website, case study support, social integration, internal media such as DARE and Superdrug radio as well as professional accreditation from Dr Pixie and nutritionist, Charlotte Stirling-Reed.