Following the spine tingling success of Kraken Screamfest 2017, The Beast was back with a bang for Halloween 2018 with its second spooky instalment, Screamfest: Ocean of Souls. This collaboration with immersive theatre experts Les Enfants Terrible – those behind the hit Alice’s Adventures Underground – saw rum lovers given entry to this one of a kind event but for one hefty price tag – the sale of their immortal soul.
Guests were transported into a murky underwater world of mystery and magic in search of a shipwrecked galleon and the legendary Kraken’s Ink. Members of the public, media and a host of London’s leading influencers were met by a number of beguiling characters along the way and were rewarded for their interactions with them with the gifts of exclusive Kraken cocktails created especially for the one-off event. The deliciously dark concoctions included Siren’s Heart, an aromatic mix of Kraken, raspberry, violet and rose as well as Kraken’s Fury, a squid ink, berry and Kraken cocktail.
The event was not only a sell out with over 250 members of the public in attendance and over 40 influencers and media, it was also a hit in the Halloween coverage stakes, featuring in over 20 publications with highlights including London Evening Standard, Metro, Digital Spy, Time Out London, Daily Mirror Online and Conde Nast Traveller.