Visit York | Content
Two years after working with Visit York to launch the globally famous Smell York scented travel guidebook, we’ve partnered once again with a proper shaggy dog story…
Meet Yorkie: the world’s first canine travelogue presenter.
Giving Messrs Palin and Portillo a run for their money, the diminutive Yorkshire Terrier gives viewers a unique and unhurried perspective of York and North Yorkshire’s most iconic and stunning sights (borrowing a few cues from slow TV along the way). Three episodes of the series have been produced, with a preview video showing Yorkie on his adventures providing the main content for media.
The announcement of world’s first travelogue series presented by a dog (not to mention Yorkie’s rather dapper wax jacket) was an overnight media hit, securing wonderful coverage in the The Sunday Times, I, The Sun, Express Online, Telegraph Online, Mirror Online, Huffington Post, Lonely Planet and Reveal. The adventurous pooch’s exploits even hit the spot in China, with global coverage achieved with Xinhuanet, China.org and Asia Pacific Daily.
Requests to meet Yorkie pawed in from studios across the country with broadcast coverage secured on BBC Radio Coventry, BBC Radio York, ITV Central and several regional radio stations.