It’s fair to say that 2017 was a successful year for the Red Stripe team and we’re cementing Red Stripe’s relationship with grassroots music promoter This Feeling in 2018.
Here’s a quick recap of what has happened on Red Stripe Presents: This Feeling TV; Line of Duty star Martin Compston crowd surfed, super model Abbey Clancy discussed her love of Gregs’ sausage rolls, Libertines’ founder Carl Barat revealed all about opening a hotel in Margate, Holly Willoughby chatted about a potential Christmas single with her This Morning co-star Philip Schofield and even Mr Twitter and former Oasis frontman Liam Gallagher attended a show.
That’s not all, we had a host of household names venture the iconic Nambucca stage to perform for fans, including Slaves, Declin McKenna, Tom Grennan, Sundara Karma, Rat Boy, Bang Bang Romeo and DMAs, plus guest interviews with the likes of Kasabain and The Kooks, to name a few.
What’s more, we’ve continued where we left off and launched the first episode of 2018 with performances and interviews with Britpop’s finest Shed Seven, northern punks Cabbage and Dublin four-piece Otherkin (Lars Ulrich’s new favourite band). And that’s not all, The Vaccines’s describe The Rolling Stones as ‘teenagers’, Stereophonics reveal the ins and outs of touring a yellow Post Office van and The Wombats admit to not being ready to become a Norwegian death metal band just yet.
To date, the campaign has secured 301 pieces of coverage to date, including 92 listings (All In London, Skiddle and Event Magazine), 41 nationals (Daily Mail, Express, The Sun, The Mirror), 112 music (NME, BBC Music, Rolling Stone, Gigwise) and 43 consumer lifestyle pieces (Yahoo! and The List) and 19 internationals. On the back of this coverage, the show has amassed a total of 758,998 views on YouTube and social media to date.
The online show’s hashtag #ThisFeelingTV has made over 40.4m impressions and has reached over 14.6m people since we started promoting the campaign.
The next episode has been earmarked for June and we’re already counting down the days…