The Red Stripe team have been up to their old tricks and treating music lovers to the beer brand’s barnstorming, riff-roaring online TV show Red Stripe Presents: This Feeling TV. And music fans have not been disappointed.
So far we’ve got three of the Gordon Smart-fronted shows under our belt, with the likes of Abbey Clancy, The Libertines’s frontman Carl Barat and Line of Duty actor Martin Compston rocking up. There have also been memorable performances from The Slaves, Tom Grennan (BBC Radio 1’s coveted ‘Sound Of’), DMA’s (now on tour with The Kooks), Sundara Kharma (recently headlined Brixton) and Ratboy (now on tour with Liam Gallagher).
The online show’s hashtag #ThisFeelingTV has engaged at total of 8.6m people on social media whilst its content has made over 6.7m impressions. In total the online content has reached over 2.4m people since we started promoting the campaign.
The campaign has secured 146 pieces of coverage to date, including 16 nationals (Daily Mail, Express, The Sun, The Mirror), 50 consumer lifestyle (NME, BBC Music, Rolling Stone, Gigwise) and 43 consumer lifestyle pieces (Yahoo! and The List). On the back of this coverage, the show has amassed a total of 240,782 views on YouTube to date.
Here is a link to the latest show which features former world champion Thai boxer turned star of Luther and Liar, Warren Brown. He chats about doing his own stunts, drinking with Idris Elba and his love of Natalie Imbruglia. Other guests were Leicester royalty Kasabian, who reveal Argentina as their favourite location to tour, whilst indie goths The Horrors share the first record they ever bought. Alongside these big celeb names and artists, the North London crowd were treated to performances from The Amazons, Declan McKenna and The Shimmer Band.