Flower Council of Holland | Influencer
Influencer content that packed a punch…
As part of a wider-reaching influencer programme for www.thejoyofplants.co.uk and its Garden Plant of the Month campaign, we teamed up with Steve Wheen, The Pothole Gardener to create some unique content. His brief: use his specialist skills and keen green thumbs to craft three gorgeous miniature gardens as part of our link up with Chelsea Fringe. Why? We wanted to prove that you don’t need acres of space to enjoy gardening, and encourage more urban plant lovers to get creative with their outdoor space.
We chose Steve because he’s never let the fact he doesn’t have his own patch of land stop him from creating something special. He in turn built three gardens for us:
The Music Garden: a tribute to David Bowie in Brixton, complete with instruments, speakers and a playlist. Plants featured in this garden include the rose, ivy and “potted” hydrangea flowers.
The Queen’s Birthday Garden: Celebrating HRH the Queen’s 90th Birthday year, the miniature featured a beautiful floral arch, water feature, cake and even a few corgis for good measure!
Chelsea Flower Show Winning Garden: An homage to this year’s Best In Show at Chelsea Flower Show, which built on the geological theme with a rock and water feature alongside plants and plumes of grass.
As well as rich content including video and photography for Steve’s blog and social channels, the story reached even wider into mainstream press, achieving 12 pieces of coverage and a reach of over 100 million readers, social media users and passers-by combined.