Never ones to shy away from a good pun, we kicked-off our first campaign for Santander with something very phishy indeed…
Said campaign was the Phish & Chips van: an itinerant food truck serving free fish and chips in exchange for phishing emails and smishing texts from scammers.
We took the unmissable Phish & Chips van all over the country, including stops at Manchester, Liverpool, Leicester, Birmingham, Glasgow, Bristol, Cardiff and London – serving over 3,000 portions of fish and chips to the public and press in the process.
The Phish & Chips van was accompanied by research revealing that 600 million scam attempts were made in the UK over email, text and telephone in the last 12 months, and that a staggering three quarters (74 per cent) of Britons have been targeted by scammers via phishing emails, smishing texts and vishing calls.
And to help us spread the good word of the Phish & Chips van, we got Santander’s ambassador Jenson Button to not only drive the van, but also to man the hatch and even fry fresh haddock and chips.
It’s safe to safe the campaign has been an overwhelming success: 94 pieces of print, online and broadcast coverage, including 12 national newspaper pieces across Daily Mail, Financial Times, Mail Online, Daily Mirror, The i and Independent. The Phish & Chips van was also a storming success on social media, with our Facebook-optimised content reaching over 1.5 million people, viewed almost half a million times, and smashing engagement and completion benchmarks.