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Petflix & Chill

Remember, remember the 5th of November as being one of the most stressful times of the year for cats and dogs. However, the barrages of Fireworks Night became a little more bearable for Britain’s kitty and canine population this year. That’s because we released the first films for cats and dogs scientifically developed to help reduce stress caused by loud noises.

Created for our client, MORE TH>N Pet Insurance, the films feature the unmistakable voice of Jessica Jones and Dr. Who actor David Tennant as soothing narrator. The movies are playfully entitled Woofering Heights and Peer Window in homage to the Emily Bronte and Alfred Hitchcock classics. 

Although to humans the short films may appear abstract and surreal they are highly compelling viewing for their intended audiences of cats and dogs. Indeed, every aspect of both films draws extensively on scientific insights into the precise forms of audio and visual content that can at first capture and arouse the attention of a cat or a dog before gradually inducing feelings of relaxation and sleep. 

As well as the films themselves, we also shot a mini-documentary, featuring consultant pet behaviourist Karen Wild and our favourite vet Bobby White-Adams (which you can view above), as well cutting a couple of parody trailers for the films.

The content-based idea was a massive hit with both earned  and social media. Huge pieces of national coverage were secured in the Mail Online, Metro online, Express online, Sun online, Guardian online and Mirror online (all featuring our content and linking to MORE TH>N), not to mention a raft of regional hits, national consumer lifestyle titles, creative & trends sites, the geek / ‘Whovian’ press  and the pet and vet media.

All of this, plus lots of social media word of mouth, helped us hit over 160,000 organic views of the content on YouTube in a matter of days. What’s more, we’ve seen countless posts across Facebook, Instagram and Twitter where pet owners tested the films on their cats and dogs, with 100% of those furry friends falling into a gentle slumber.

David Tennant features in the first films for cats and dogs that have been scientifically developed to reduce stress caused by fireworks. The free films have been created by MORE TH>N Pet Insurance and can be viewed here: www.youtube.com/morethan This picture: David Tennant is pictured in a recording studio providing narration for the stress-busting films for cats and dogs. Each part of David's script, including specific words, cadence, intensity, volume and pitch were designed to aid relaxation among cats and dogs. For further information please contact Cow PR on 020 7234 9150 or morethan@cowpr.com PR Handout - free for editorial usage.

David Tennant features in the first films for cats and dogs that have been scientifically developed to reduce stress caused by fireworks. The free films have been created by MORE TH>N Pet Insurance and can be viewed here: www.youtube.com/morethan This picture: Dolly the golden retriever cross watches 'Woofering Heights': the film to relax dogs with noise phobia. Guided by in depth scientific research the film has been shot in a dog's colour vision, features slow-moving pastoral scenery, a cast of sedentary dogs and a voiceover by David Tennant using words and cadences that will relax dogs. For further information please contact Cow PR on 020 7234 9150 or morethan@cowpr.com PR Handout - free for editorial usage.

David Tennant features in the first films for cats and dogs that have been scientifically developed to reduce stress caused by fireworks. The free films have been created by MORE TH>N Pet Insurance and can be viewed here: www.youtube.com/morethan This picture: Dolly the golden retriever cross watches 'Woofering Heights': the film to relax dogs with noise phobia. Guided by in depth scientific research the film has been shot in a dog's colour vision, features slow-moving pastoral scenery, a cast of sedentary dogs and a voiceover by David Tennant using words and cadences that will relax dogs. For further information please contact Cow PR on 020 7234 9150 or morethan@cowpr.com PR Handout - free for editorial usage.

David Tennant features in the first films for cats and dogs that have been scientifically developed to reduce stress caused by fireworks. The free films have been created by MORE TH>N Pet Insurance and can be viewed here: www.youtube.com/morethan This picture: Bear the maine coon cat enjoys 'Peer Window': the film to calm cats with noise phobia. Guided by extensive scientific research the film features a range of animate and inanimate objects, including fish and swaying trees, and a narration by David Tennant using words and cadences that will relax cats. For further information please contact Cow PR on 020 7234 9150 or morethan@cowpr.com

David Tennant features in the first films for cats and dogs that have been scientifically developed to reduce stress caused by fireworks. The free films have been created by MORE TH>N Pet Insurance and can be viewed here: www.youtube.com/morethan This picture: Bear the maine coon cat enjoys 'Peer Window': the film to calm cats with noise phobia. Guided by extensive scientific research the film features a range of animate and inanimate objects, including fish and swaying trees, and a narration by David Tennant using words and cadences that will relax cats. For further information please contact Cow PR on 020 7234 9150 or morethan@cowpr.com

David Tennant features in the first films for cats and dogs that have been scientifically developed to reduce stress caused by fireworks. The free films have been created by MORE TH>N Pet Insurance and can be viewed here: www.youtube.com/morethan This picture: Bear the maine coon cat enjoys 'Peer Window': the film to calm cats with noise phobia. Guided by extensive scientific research the film features a range of animate and inanimate objects, including fish and swaying trees, and a narration by David Tennant using words and cadences that will relax cats. For further information please contact Cow PR on 020 7234 9150 or morethan@cowpr.com

David Tennant features in the first films for cats and dogs that have been scientifically developed to reduce stress caused by fireworks. The free films have been created by MORE TH>N Pet Insurance and can be viewed here: www.youtube.com/morethan This picture: A poster for 'Peer Window', the first films for cats scientifically developed to help calm them around loud noises such as fireworks. For further information please contact Cow PR on 020 7234 9150 or morethan@cowpr.com PR Handout - free for editorial usage.

David Tennant features in the first films for cats and dogs that have been scientifically developed to reduce stress caused by fireworks. The free films have been created by MORE TH>N Pet Insurance and can be viewed here: www.youtube.com/morethan This picture: A poster for 'Woofering Heights', the first films for dogs scientifically developed to help calm them around loud noises such as fireworks. For further information please contact Cow PR on 020 7234 9150 or morethan@cowpr.com PR Handout - free for editorial usage.