In May we started working with LELO: a Swedish intimate lifestyle company that designs, develops and manufactures upmarket sex toys, BDSM accessories, and massage products. Since then we have secured loads of coverage with a range of stories and general product sell-ins. But nothing could have prepared us for the success of our most recent campaign with them.
Firstly we conducted research revealing that almost four in five (78%) Brits felt happier and less stressed after having an orgasm, while almost two thirds (65%) were more productive at work the next day. What’s more, our research suggested that regular orgasms could add a whopping £90.4 billion to the economy through increased worker productivity.
Off the back of the research we came up with the idea of ‘Self Love Days’.
That means companies giving employees a number of days off each year where they can dedicate themselves to orgasms.
With this eyebrow-raising HR innovation, as well as our ‘Economy of Orgasms’ report we had a story that the media went mad for. Coverage currently stands at a very healthy of 69 pieces including Metro, Mirror, Daily Mail, Daily Star, Business Insider, LadBible, UniLad and Yahoo to name a few!