In Water Flowers
RHS Chelsea Flower Show usually inspires association with tradition and horticulture royalty… you don’t tend to think of divisive or controversial designs, but that’s exactly what spectators were treated to this year as the famous insittution set out to ruffle a few petals with one of its commissions.
The ambitious piece designed to this brief by In Water Flowers set out to take the modest carnation – normally considered filler, or a last minute purchase at the petrol station forecourt by today’s consumers – and bring them back on the style radar. The design was called “Neoteric” – inspired by the ever-changing face of London – and dominated the Bull Ring Gate entrance at this year’s show.
Neoteric was made by 34 florists, builders and volunteers over three days, using sweeping shards of glass and 15,000 purple, pink and white carnations, painstakingly arranged to create an ombré effect.
Not only did it grab the eye of the Chelsea crowd but it made an impression on press too achieving 19 pieces of coverage including a full page interview with designer Robert Hornsby in the Evening Standard, online pieces in the Telegraph, Express and Mail Online – as well as articles in a host of horticulture and interiors titles such as The Florist, The English Garden and House Beautiful We even beat fierce competition to be featured in the opening credits of BBC News! A bloomin’ brilliant result all round.
Celebrities were big fans of Neoteric too with the likes of Strictly Dancing’s Darcey Bussell and Anton Du Beke, Countdown’s Rachel Riley, Birds of a Feather’s Lesley Joseph and Good Morning Britain’s Charlotte McConks all getting papped by the colourful design.