Old Mout Cider
Today, New Zealand’s national bird and treasured emblem, the kiwi, is under threat. Its population has declined by 99% over the past 80 years, and there are now down just 50,000 remaining. There is a very real possibility that the kiwi could become extinct in our lifetime, and so the responsibly of saving the kiwi bird rests on our generation’s shoulders.
As part of Old Mout’s integrated campaign to drive awareness of the kiwi’s plight and raise money in the conservation efforts, we reunited wildlife wizards, and presenters of BBC’s cult television programme The Really Wild Show, Chris Packham and Michaela Strachan, to present a one-off, online wildlife programme entitled The Kiwi Wild Show.
Before the show was filmed, Michaela set off to New Zealand, trekking through the wilderness to meet with a committed team of scientists, conservationists and rangers from Kiwis for Kiwi, a charity in New Zealand that creates safe habitats for the birds to grow and thrive. The team embarked on ‘Operation Nest Egg’: safely rescuing and delivering Kiwi eggs to an incubation centre, where they are protected until they hatch and are able to live in the creche to grow stronger. The expedition was filmed and edited in a series of beautiful VTs to be used in The Kiwi Wild Show.
The Kiwi Wild Show live filming took place in the unusual surroundings of The George Tavern pub in East London. With a woodland studio right out of NZ, Chris and Michaela charmed the audience and the camera with their one-off wildlife show, which was edited into a full-length online TV show for Facebook and YouTube, as well as a number of bite-size pieces of social content. We had a packed-out pub for the filming of the show, with guests from The Sun, Yahoo, Daily Express, Guardian and Daily Mirror all in attendance.
Coverage for The Kiwi Wild show has been quite spectacular, with over 80 articles and now fewer than 11 nationals. Highlights included Chris and Michaela being interviewed on Good Morning Britain, multiple full pages in the Daily Express, Daily Mirror and Metro, not to mention the Sun, DigitalSpy, HuffPost and many others. Couple this with over a quarter of a million views of the show and we’ve certainly put the kiwi cause firmly on the UK map.