Very | Influencer | Content
The Very.co.uk team put on quite literally the coolest fashion show ever with the UK’s first catwalk on ice. Held at the Tower Of London Ice Rink, the eponymous castle was bathed in pink light for ‘#VeryOnIce’ as professional skaters donned the latest Very.co.uk Christmas collection and glided along the icy runway to an assembled audience of journalists, celebs, paps and lucky competition winners.
Any fans of reality TV will have noticed some of Made In Chelsea’s and TOWIE’s most famous faces lining the front row eager to get a glimpse of the sub-zero style spectacle, including Joey Essex sporting a jacket that can only be described as ‘interesting’.
Together with a surprise catwalk appearance by X-Factor alumnus Ella Henderson and a soundtrack freshly mixed by Lauren Pope, ‘#VeryOnIce’ proved to be a resounding hit, not just with those in attendance but the media too, with coverage highlights including the The Sun, Daily Express, Daily Star, Daily Mirror, OK!, OK Online, Fabulous, Reveal, New, Mail Online (x4) and Sun Online.