Birra Moretti | Influencer | Press office

Gran Tour

Back for our second-year with the Birra Moretti Gran tour – but this time it was even bigger and better!

Taking residence for a week at at Brick Lane Yard at the Old Truman Brewery, the event paid homage to authentic Italian beer, food and culture by giving guests a corker of a culinary tour of Italy’s regions.

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London’s top Italian street food vendors served traditional Italian dishes, plus Peckham based Forza Win and CinCin gave guests unique dining experiences with their masterclasses in Tuscan Butchery and Pasta Making – all of which went down an absolute storm!

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What’s more, this year’s Gran Tour saw the addition of a fresh Italian food market stocked with the finest authentic produce so that guests could take ideas, skills and ingredients from the Moretti Gran Tour home with them.

With the objective to drive media, bloggers and influencer to the Gran Tour and raise awareness of Moretti’s premium Italian credentials, Cow ran pre-event masterclasses with top tier media and bloggers, managed lunch media drops and drove social buzz around the event.

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Our efforts didn’t fail to disappoint as we secured more national and lifestyle press for the Gran Tour this year than ever before, securing coverage with the Guardian, Mail Online, The Sun, Metro, Evening Standard, Shortlist, Timeout and Wonderland. 

Saluti!